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People of the age 55+ make up 31% (20,4 Mio) of the population in the D-A-CH Region of 98,2 Mio. Of those live 18,6 Mio. in agglomerations of at least 50k inhabitants. The targeted membership price is 60 € per month or respectively 720€ per year, resulting in a market potential of 13,4 € Billion. We see some competition in the gym chain Kieser Training. However, they focus on big cities, large locations and on clients 35+. In addition, some elderly might favour gyms where a lot of young people are. If local sports clubs have fitness equipment with low member fee, they might constitute competition as well, but we suppose that we will convince most elderly due to our tailored services. Local physiotherapists, can be competition but also facilitators, if we manage to collaborate with them. Joining forces can be mutually beneficial for both parties when it comes to building up and maintaining a strong customer base.
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