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Bulgari’s new watch certainly didn’t go unnoticed, and requests soon came pouring in. The brand obliged with a first series of Bulgari Roma watches, this time with a classic black dial circled by markers and swept by hour and minute hands. Once again, success was on the cards. This, and the fast-growing interest in the brand, was all the encouragement Bulgari needed to jump aboard the watchmaking train with the Bulgari Bulgari. Like the Bulgari Roma, its bezel carried an inscription – in this case the brand logo reproduced not once but twice. Unlike the Bulgari Roma, the new design gained a central seconds hand as well as a date window. Unusually, considering that quartz was the dominant technology then, Bulgari offered its customers the choice between a quartz movement and, for connoisseurs, a mechanical calibre. In pure jewellery tradition, the Bulgari Bulgari’s case was cut from yellow gold and proposed in four sizes to ensure a perfect fit for men and women.
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