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The event drew a large crowd: more than 250 company representatives, including a significant number from India, attended the discussion round in the business forum at Hannover Messe on 14 April to learn about Indo-German business cooperations and opportunities for market entry. What strategy would lead to success on the respective other market? Which intercultural differences should be borne in mind to ensure that business success is not jeopardised? Following a brief introduction by GTAI Chairman/CEO, Dr Benno Bunse, entrepreneurs from Germany and India shared first-hand accounts of their own experiences and offered tips. Experts from the GTAI then provided general economic information on the Indian and German markets. Lively discussions between the podium speakers and audience ensued. Particularly the Indian company representatives in attendance praised India as a business location and campaigned for investments. A number of discussion participants also highlighted the positive economic developments in India in the past few years, which should in turn be reflected in a more positive German view of the Indian economy – without making a secret of obvious problems, such as corruption or the state of the infrastructure.
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