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  Roman Zatler – Mediji s...  
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Veliko oglaševalcev pri svojem načrtovanju uporablja nepopolne ali stare podatke ali pa jih sploh ne uporablja. Medijski proračuni se tako pogosto razporejajo na podlagi zastarelih podatkov ali subjektivnih mnenj.
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Many advertisers use incomplete or outdated data in their media planning, or they don't use them at all. Therefore, media budgets are often distributed on the basis of obsolete data or subjective opinions. This is not a big challenge only for not-so-popular communication channels, but even bigger for advertisers who, consequently, misdirect their activities.
  Urban Cvek - Vas zanima...  
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Odšli boste s seznamom napak, ki se jim morate izogniti, razumevanjem, kako bi bilo treba meritve in podatke uporabljati za pametno porabo vašega proračuna, in akcijskim načrtom, ki ga lahko začnete izvajati takoj, ko se vrnete v pisarno.
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In this workshop we’ll show you how effective platforms can help you select best influencers for your target audience, and how to collaborate with influencers at scale - all supported with reliable data, case studies and results from our markets. You will come away with a list of mistakes to avoid, an understanding of how metrics and data should be used to spend your budget wisely and a plan you can put into action as soon as you’re back in the office.
  Predsednica letošnje ži...  
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Po besedah predsednice žirije Zdenke Milanović kakovostna medijska strategija izstopa po pristnosti in povezanosti s samo strategijo blagovne znamke ne glede na višino proračuna. Prepričana je, da razumevanje tega omogoča tudi inovativnost pri izboru medijskih kanalov in vsebine komunikacije.
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The submitted entries will be judged by the nine-member international jury of prominent marketing and communications professionals from the client and agency side of business. The jury will be led by Zdenka Milanović, Cluster Marketing Manager for Local Spirits at Coca-Cola Hellenic, joined by members Lejla Beba, Marketing and Communications Director, ASA Bank, Bosnia and Herzegovina, Vasilije Ćorluka, Chief Creative Officer, Publicis One Adriatic, Macedonia, Sanja Đekić, Head of Digital, Mediacom CE, Croatia, Nataša Filipović, Managing Director, Ovation BBDO Belgrade, Serbia, Miranda Mladin, Executive Director for Central Marketing and Innovation, Atlantic Group, Croatia, Boris Rogan, Managing Director, Luna\TBWA Zagreb, Croatia, Matevž Šmalc, Head of Brand and Experience, A1 Slovenija, and Alina Žugelj Pikalo, Media Manager, Pristop Media, and Managing Director, Mediaplus Adria, Slovenia.