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Throughout the whole year, Budweiser Budvar commemorated the 120th anniversary of its founding. During the year, several limited anniversary-themed editions of beer appeared on the market, including pale unfiltered yeast lager in barrels. The anniversary motif was part of many souvenirs (e.g. ceramic beermats, metal signs, bottle openers, sets of historical photographs, beer jugs, tankards with lids etc.). The brewery also organized a series of cultural events, such as the publication of a book about the history of Budweiser Budvar, the reconstruction completion of the multimedia exposition "The Story of Budweiser beer", theatrical tours of the brewery with acted scenes in period costumes and an Open Day in Budvar.
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