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study was undertaken by Corporate Research Associates Inc. on behalf of the Canada Revenue Agency to direct selected initiatives sponsored by the Federal Provincial Territorial Underground Economy Working Group (FPTUEWG). More specifically, the study aimed at assessing reactions to specific educational materials among students and recent graduates in construction-related trades. Materials tested consisted of a package that includes one information card and one DVD; a 5-minute video found on the DVD; and a website. A variety of elements were assessed including relevance, clarity, key messages, and call to action. Further, two surveys (labelled, "True or False" and "Attitudinal") were assessed for comprehension and overall reaction, as well as brief discussions on the format used for a third survey identified as "IAT". To achieve the study objectives, a total of six focus groups were conducted in three locations (Ottawa, ON; Moncton, NB; and Vancouver, BC) with the target audience, from July 13th to 15th, 2009. In each of Ottawa and Moncton, one group was conducted in English while the second group was held in French. In Vancouver, both groups were held in English. Each discussion lasted approximately 2 hours. The contracted value is $36,132.40, excluding applicable taxes.
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