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But how do you go about that? Although there was no shortage of business owners willing to put their shoulders to the wheel in a revitalisation plan for the city centre, the problem was Helmond had too many disjointed initiatives, such as City Centre Management, Helmond Marketing and the Helmond Business Owners Steering Committee. While they were brimming with good ideas, they lacked a cohesive strategy. Rabobank therefore suggested a partnership with 'The New Shopping Street', an independent platform that hires the services of experts to create practical strategies to ensure that retail areas remain viable in the future. A total of 36 business owners, the local authorities and several property owners entered into talks in early 2015 and went on to draft a concrete action plan.
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