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Dl Jobs a avut sperante mari pentru ultima sa creatie, atat de mari incat a spus audientei sale ca el a sperat ca Apple TV ar putea fi un al patrulea picior al afacerilor Apple, printre PC-uri, iPod-uri si iPhone-uri. Cand Apple TV a fost dezvaluit cateva luni mai tarziu la inceputul anului 2007, Dl.
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In September 2006, Steven P. Jobs, Apple’s chief executive, announced news of the company’s latest offering: the Apple TV. Mr. Jobs had high hopes for his latest creation, so high that he told his audience that he hoped the Apple TV would be a fourth leg to the Apple business among PCs and iPods and iPhones. When the Apple TV was unveiled a few months later in early 2007, Mr. Jobs reiterated these comments in an interview with USA Today:
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