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PDO
RMAF
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Certains répondants ont reconnu que le financement du PDO était utilisé pour « compléter » le financement de programmes existants, en particulier le programme de Promotion des arts; cette situation soulève encore la question plus large qui est celle du manque de cadre politique, de stratégie globale et de cadre de responsabilisation en matière de diplomatie ouverte, malgré les récents efforts déployés, comme l'élaboration de la pyramide de la diplomatie ouverte.
The prior lack of such a coordinated planning approach to Canadian public diplomacy programs has resulted in one of the four programs, Arts Promotion, retaining until very recently program goals over 20 years old which stated that the purpose of the Arts Promotion program was to promote the arts as a goal in itself (notwithstanding some more recent efforts to "fit" this program into the contemporary RMAF planning structures and systems). Special mention needs to be made of the improved logic model or framework ("the PD Pyramid"), which begins to address the issue of interconnectivity and which was under development at the time of the evaluation. Likewise, the shifting and evolving nature of the PDP's goals, beginning with a largely national identity focus, and evolving towards one with more focussed on the attainment of overall foreign policy objectives (and some aspects of domestic sensitization) has had both positive and negative impacts on the overall ability to contribute to the attainment of foreign policy goals.
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En outre, si on se base sur les niveaux de ressources actuels de la présente combinaison de programmes (y compris les programmes du PDO tel que créé en 2004), les niveaux de ressources humaines suffisent à peine pour atteindre de manière minimale les objectifs à court terme des programmes et, à plus forte raison les objectifs à long terme liés à la promotion des objectifs de politique étrangère du Canada dans l'ensemble.
In addition, based on current resource levels of the present program mix (including those of the PDP as it was constituted in 2004) there are barely adequate levels of human resources to even minimally meet short-term program goals, let alone longer term ones relative to the overall promotion of Canadian foreign policy objectives as a whole. Despite independently verifiable evidence, there was a widespread perception among departmental informants that a career path primarily in public diplomacy was not as highly valued as other career paths. Any contemplation of increasing overall resource levels for public diplomacy programming would necessitate additional human resources, both at posts and at headquarters.
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En ce qui a trait au PDO, si on examine les activités vraiment « pilotes » et en particulier les projets nationaux et de communication, il est très difficile de discerner une volonté à l'égard de l'optimisation des ressources.
The now concluded Canada-France program was able to show more conclusive information about its ability to lever from private and public sector French institutions. This level of leverage and, for our purposes here, level of reporting detail, may in large part be due to the finite nature of the Canada-France program itself, and the extent to which it funded fairly significantly sized projects, which in themselves were apparently attractive to French governmental and/or private sector interests.
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En ce qui a trait au PDO lui-même, nous avons constaté une situation semblable relativement aux activités nationales et de communication et aux nouvelles activités des missions liées à la diplomatie ouverte.
We concluded that even at these resource levels, much of FAC's programming was episodic in nature, not well coordinated and not sufficient to enable the development of a vital critical mass. Our work with posts and headquarters staff uncovered considerable instances of lack of follow-up of individual events, or strong statements to the effect that posts had only sufficient resources for occasional activities: even when augmented by ad hoc funding from the PDP.
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En ce qui a trait au PDO lui-même, nous avons constaté une situation semblable relativement aux activités nationales et de communication et aux nouvelles activités des missions liées à la diplomatie ouverte.
We concluded that even at these resource levels, much of FAC's programming was episodic in nature, not well coordinated and not sufficient to enable the development of a vital critical mass. Our work with posts and headquarters staff uncovered considerable instances of lack of follow-up of individual events, or strong statements to the effect that posts had only sufficient resources for occasional activities: even when augmented by ad hoc funding from the PDP.
  Questions à facettes mu...  
En ce qui a trait au PDO, si on examine les activités vraiment « pilotes » et en particulier les projets nationaux et de communication, il est très difficile de discerner une volonté à l'égard de l'optimisation des ressources.
The now concluded Canada-France program was able to show more conclusive information about its ability to lever from private and public sector French institutions. This level of leverage and, for our purposes here, level of reporting detail, may in large part be due to the finite nature of the Canada-France program itself, and the extent to which it funded fairly significantly sized projects, which in themselves were apparently attractive to French governmental and/or private sector interests.
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Notre travail avec le personnel des missions et de l'administration centrale a révélé beaucoup de cas d'absence de suivi des activités individuelles, ou des affirmations fermes à l'effet que les missions possédaient juste assez de ressources pour les activités occasionnelles, et ce, même avec l'ajout de financement ponctuel issu du PDO.
Although the prior lack of an overarching strategic framework for FAC's current Public Diplomacy program mix, combined with inconsistent performance information makes it difficult to assess the adequacy of resource levels, we came to the tentative conclusion that there were barely enough resources available to minimally meet the narrow program-level goals of the Academic and Arts Promotion programs.
  Questions à facettes mu...  
En ce qui a trait au PDO lui-même, nous avons constaté une situation semblable relativement aux activités nationales et de communication et aux nouvelles activités des missions liées à la diplomatie ouverte.
We concluded that even at these resource levels, much of FAC's programming was episodic in nature, not well coordinated and not sufficient to enable the development of a vital critical mass. Our work with posts and headquarters staff uncovered considerable instances of lack of follow-up of individual events, or strong statements to the effect that posts had only sufficient resources for occasional activities: even when augmented by ad hoc funding from the PDP.
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Le budget du 24 février affectait 8 millions de dollars annuellement, pendant cinq ans, afin que la programmation stratégique de la diplomatie ouverte puisse continuer. Cet argent, qui remplace le PDO temporarisé permettra au Ministère d'aller de l'avant dans l'élaboration d'une approche stratégique et ciblée pour la diplomatie ouverte.
The February 24 Budget earmarked $8 million per year for five years to support the pursuit of strategic public diplomacy programming. This money, which replaces the sunseted PDP, will allow the Department to move ahead in developing a strategic and focussed approach to public diplomacy. Within the Treasury Board Submission, required to access these funds, 4-7% has been notionally allocated for program evaluation and monitoring.
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Certains répondants ont reconnu que le financement du PDO était utilisé pour « compléter » le financement de programmes existants, en particulier le programme de Promotion des arts; cette situation soulève encore la question plus large qui est celle du manque de cadre politique, de stratégie globale et de cadre de responsabilisation en matière de diplomatie ouverte, malgré les récents efforts déployés, comme l'élaboration de la pyramide de la diplomatie ouverte.
The prior lack of such a coordinated planning approach to Canadian public diplomacy programs has resulted in one of the four programs, Arts Promotion, retaining until very recently program goals over 20 years old which stated that the purpose of the Arts Promotion program was to promote the arts as a goal in itself (notwithstanding some more recent efforts to "fit" this program into the contemporary RMAF planning structures and systems). Special mention needs to be made of the improved logic model or framework ("the PD Pyramid"), which begins to address the issue of interconnectivity and which was under development at the time of the evaluation. Likewise, the shifting and evolving nature of the PDP's goals, beginning with a largely national identity focus, and evolving towards one with more focussed on the attainment of overall foreign policy objectives (and some aspects of domestic sensitization) has had both positive and negative impacts on the overall ability to contribute to the attainment of foreign policy goals.
  Évaluation du Programme...  
Cette constatation de l'étude porte sur les procédures administratives du PDO et sur le rôle du programme en matière de surveillance et d'apprentissage.
Finding 28: The PDP faced a learning curve in the development of appropriate processes and procedures, with noticeable improvements in some areas made in the last two years.
  Évaluation du Programme...  
Tableau 3.2 Allocations du PDO approuvées par le Conseil du Trésor de l'exercice 1998-1999 à l'exercice 2004-2005.
CAN$ 8 million notionally allocated in the federal budget for FAC PD
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Ces programmes existent depuis longtemps et sont antérieurs à l'élaboration du troisième pilier. Or, ces programmes sont assujettis à des contraintes financières depuis un bon moment et ils ont grandement profité du financement « complémentaire » obtenu par l'intermédiaire du PDO.
The Public Diplomacy Program began a number of years ago with an ad hoc and highly national identity concentration, and has since evolved towards being a mix of "top up" funding for the department's two "foundational" cultural diplomacy programs and some funding for exploratory activities in more contemporary programmatic forms of public diplomacy.
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En ce qui a trait aux activités de sensibilisation nationale, nous voulons souligner que le PDO a faire valoir au Canada l'importance d'obtenir la participation des intervenants nationaux. Toutefois, comme c'est le cas pour les activités de communication, les programmes actuels ne sont encore qu'embryonnaires par rapport à ceux des autres pays.
In large part, we are of the view that the uncertain nature of the funding, combined with fairly low resource levels (in comparison to the number of objectives) resulted in solid beginnings of the use of new communications technologies and new approaches to domestic outreach. However, they could be considerably more developed should additional resources become available. For example, at this time, the Canadian use of new communications technologies is a "broadcasting approach" as opposed to one, like that of the US, which both broadcasts and narrowcasts its messages.
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20e constatation : Si on se base sur les niveaux de ressources actuelles de la présente combinaison de programmes (y compris les niveaux de ressources du PDO confirmés pour l'exercice 2004), on constate que les niveaux de ressources humaines sont à peine suffisants pour atteindre même de manière minimale les objectifs à court terme des programmes et à plus forte raison les objectifs à long terme liés à la promotion de l'ensemble des objectifs de politique étrangère du Canada.
Program staff at posts and at headquarters remarked that funding uncertainties made it difficult to consider follow-on activities in many cases, and, more importantly, to consider multi-year arrangements. Thus, program commitments tended to be short-term, making it difficult to develop long-term partnership arrangements.
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Le Programme de diplomatie ouverte (PDO) a contribué à élargir la portée des programmes canadiens et a entrepris d'inclure certains éléments d'une programmation de diplomatie ouverte plus contemporaine qu'on retrouve dans d'autres pays.
The current programming mix is generally seen to be relevant by its current set of stakeholders and beneficiaries. The Public Diplomacy Program (PDP) has broadened the scope of the Canadian program mix and has begun to include some elements of more contemporary types of PD programming used by other nations.
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24e constatation : Le PDO a favorisé la création de démarches nouvelles et innovatrices par rapport aux activités nationales et de communication au Canada; mais ces activités demeurent assez conservatrices en comparaison avec celles mises en oeuvre par certains autres pays.
Finding 23: The lack of an overarching strategic framework for public diplomacy programming appeared to have resulted in the absence of synergies among other federal departments with respect to the use of human resources.
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Toutefois, nous voulons aussi souligner qu'il semble que les programmes nationaux et de communications soutenus par le PDO semblent dans une très large mesure avoir respecté les exigences en matière de production de rapport.
As we have noted in several other instances, the absence of an overarching and integrating policy and accountability framework has resulted in a lack of managerial consistency. Systems of organizational performance assessment have been impacted negatively by this lack of a comprehensive sense of the "whole".
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24e constatation : Le PDO a favorisé la création de démarches nouvelles et innovatrices par rapport aux activités nationales et de communication au Canada. Ces activités demeurent toutefois relativement conservatrices en comparaison avec celles mises en oeuvre par certains autres pays.
However, as we have noted elsewhere, the absence of a coordinated policy and accountability framework (and by implication any sense of cross-government commitment or coordination which is becoming prevalent among other nations) tends to inhibit the Department's ability to work with others in creative and mutually rewarding fashions.
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Le PDO a favorisé la mise en oeuvre de mécanismes nouveaux et innovateurs dans les domaines des communications et des activités nationales au Canada. Or, ces mécanismes restent assez limités en comparaison avec ceux des autres pays.
The PDP resulted in new and innovative approaches to communications and domestic activities for Canada, but which in comparison to those of some other nations, remain fairly limited in nature.
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Toutefois, les leçons tirées des expériences de la dernière décennie, et en particulier les leçons tirées des activités plus contemporaines financées par le PDO, peuvent fournir un point de départ valable pour entreprendre une nouvelle démarche.
The mix of arts promotion and academic support activities along with some of the more contemporary initiatives undertaken through the PDP program has provided a solid, albeit small, foundation on which to consider future directions. The decades of experience in arts and academic programming have built up extensive networks that have considerable intrinsic value to Canada. Likewise, the more recent activities funded by the PDP, both at home and abroad, as well as the communications activities also funded by it, have established at least a starting point should the government decide to strengthen its overall approach to public diplomacy.
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Certains répondants ont reconnu que le financement du PDO était utilisé pour « compléter » le financement de programmes existants, en particulier le programme de Promotion des arts; cette situation soulève encore la question plus large qui est celle du manque de cadre politique, de stratégie globale et de cadre de responsabilisation en matière de diplomatie ouverte, malgré les récents efforts déployés, comme l'élaboration de la pyramide de la diplomatie ouverte.
The prior lack of such a coordinated planning approach to Canadian public diplomacy programs has resulted in one of the four programs, Arts Promotion, retaining until very recently program goals over 20 years old which stated that the purpose of the Arts Promotion program was to promote the arts as a goal in itself (notwithstanding some more recent efforts to "fit" this program into the contemporary RMAF planning structures and systems). Special mention needs to be made of the improved logic model or framework ("the PD Pyramid"), which begins to address the issue of interconnectivity and which was under development at the time of the evaluation. Likewise, the shifting and evolving nature of the PDP's goals, beginning with a largely national identity focus, and evolving towards one with more focussed on the attainment of overall foreign policy objectives (and some aspects of domestic sensitization) has had both positive and negative impacts on the overall ability to contribute to the attainment of foreign policy goals.
  Évaluation du Programme...  
4e recommandation : En ce qui concerne la fin du PDO, il faut porter une attention particulière à la communication avec les intervenants externes. Si un nouveau projet lui succède, il faudrait élaborer une stratégie de communication afin de signaler tout changement liés aux objectifs, aux procédures, et ainsi de suite.
The communications outreach initiatives - speakers programs, programs with journalism schools, and community media visits-should also be enhanced and leveraged. There are opportunities to link these efforts with other public diplomacy initiatives. One way that has already been identified by program staff is to use the speakers program to reinforce the UN simulations.
  Évaluation du Programme...  
6 Renseignement tiré du procès-verbal du comité directeur du PDO pour la période 2002 à 2004.
6 Taken from the Minutes of the PDP Steering Committee for 2002-2004.
  Évaluation du Programme...  
« Un aspect qui manquait particulièrement de clarté était la relation qui existe entre le PDO et les autres programmes de financement de MAECI »;
"there wasn't a lot of information about the PDP program. Some guesswork was involved. The PDP objectives and criteria could definitely be more clearly outlined";
  Évaluation du Programme...  
10e constatation : La plupart des projets financés par le PDO ont contribué à améliorer la compréhension des participants par rapport aux questions culturelles, linguistiques et liées à la diversité régionale au Canada.
Finding 9: PDP projects have generally been successful in improving the participant's personal knowledge or understanding of international issues.
  Évaluation du Programme...  
20e constatation : Selon les intervenants internes et externes, il y avait un manque de transparence relativement au PDO, car on transmettait peu d'information à propos des objectifs et des critères du Programme.
Finding 19: The PDP was established as a pilot, but did not incorporate a strong monitoring and evaluation system that could be important for the maximization of learning from pilot initiatives.
  Évaluation du Programme...  
Tableau 4.3 Illustration du cheminement de l'information/des ressources entre les composantes du PDO
Exhibit 3.2 PDP Allocations Approved by Treasury Board, 1998-99 to 2004-05
  Évaluation du Programme...  
25e constatation : Les partenaires de AEC à l'étranger affirment que les activités de sensibilisation de l'ambassade réalisées grâce aux projets financés par le PDO sont très utiles, car ils peuvent recevoir des fonds, créer des réseaux et profiter des possibilités d'apprentissage.
Finding 24: The PDP generally has met the expectations of Posts, Geographic Bureaus, and other divisions in FAC, although improvements in some areas could make it even more relevant to their needs.
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