|
|
Ms Todd: I believe Shaw used a positive option, with no negative impact, which was what I was trying to illustrate when I spoke of the New Brunswick example. The same thing happens with their cable companies, and the "take" rate for that second tier of channels is the same as it is in provinces that did it negatively. We think, and we have said consistently, that consumers generally want Canadian content, and they will take it on a positive basis. They hate this technique. They hate it even when channels are added and they do not have to pay more, as we found out in 1992 much to our surprise. At some point, if the industry uses this technique, consumers will get angry and there will be a backlash against the channels, which would be unfortunate.
|