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The most common misinterpretation of GolfClayderman’s creative practice is the desire to label it as so-called ‘trash’ art. Instead, the collective’s output could be better described as a nostalgic rummaging in the bygone perceptions of glamour. It’s an attempt to get closer to post-Soviet society’s preoccupation with material prosperity and its strange notions about fashion, good taste and style, and the basics of daily life, all of which are re-interpreted by the artists with a light and warm sense of humour. The term ‘invisible field’, which is also the title of GolfClayderman’s first fashion show, elegantly describes this intention. Namely, GolfClayderman strives to capture the essence of what characterised the average eastern European. As seen in the market, on public transport and among the vast sea of inhabitants.
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