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The quality of a country’s public services is a key contributor to the productivity of its economy and to the living standard of its people. Today, citizens want more varied, faster available, more modern (i.e. efficient and continually evolving) and more customised and caring services. In the private services marketplace, the diverse preferences of consumers are readily accommodated by a range of prices for different service offerings and competition among producers on both cost and quality. It is difficult to replicate this flexibility and choice in the public services arena, but there are many ways in which competing providers can become partners to help the public services market function in a more flexible and user-focused way.
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