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In Malaysia, cigarette companies set up travel agencies called Marlboro, Kent, and Peter Stuyvesant, clothing stores named Camel, jewelry stores named for Benson and Hedges, luxury car dealerships named More, Salem record stores and Salem and More concert and movie promotions to advertise cigarettes in a country that has banned cigarette advertising.
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Another comment detailed numerous other examples of tobacco companies continuing to advertise effectively in spite of a ban or restrictions on advertising. For example, this comment noted that after France banned all cigarette advertising in magazines, Philip Morris set up a travel agency and advertised "Marlboro Country Travel" in French magazines (Thus, although there was no longer any "cigarette advertising,'' Philip Morris was able to continue using its western, cowboy theme in advertisements for a travel agency). The comment noted further that in Europe, advertising for cigarettes was replaced by advertisements, using the same imagery, for Camel and Marlboro sports watches and Camel boots. In Malaysia, cigarette companies set up travel agencies called Marlboro, Kent, and Peter Stuyvesant, clothing stores named Camel, jewelry stores named for Benson and Hedges, luxury car dealerships named More, Salem record stores and Salem and More concert and movie promotions to advertise cigarettes in a country that has banned cigarette advertising. FDA finds that these comments provide strong support for the need for the advertising restrictions to be comprehensive and apply to all advertising media to be effective. »233
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