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The trend in the Consumer Electronics segment is clear: Wearable computers such as fitness trackers, smartwatches and the like have enjoyed huge growth since 2012 in terms of volume. On average, the market has experienced growth of 111% year on year and is currently worth €400 million in total. Clearly, people value being able to control and optimize their life using digital features. Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space. This objective is also the reason consumers have helped streaming services to experience a substantial surge in growth over the last few years. Who really wants DVDs gathering dust in their living room after they have only been watched once? And who wants film downloads taking up precious space on their computer hard drive? Evidently, more and more people are taking this view, instead choosing to enjoy their favorite music or the latest series online, rather than holding onto them or saving them for a long time. This is why the market has seen year-on-year growth of 80% on average since 2012 and is worth €761 million today. Whilst it is true that these new options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Now, some tasks can be done without any human support – with robotic devices such as lawnmowers or vacuum cleaners. On average, 40% more products of this type have been sold year on year since 2012 and the current sales figure is approximately €250 million.
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