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Príomh-ábhar spéise Mac Dara ná cruthú agus ag cur i gcrích straitéis margaíochta lárnaíoch gnó inmharthana ó thaobh na tráchtála de a chuireann go mór le spriocanna agus cuspóirí foriomlána gnó agus obair shuntasach déanta aige sa réimse seo do Fáilte Ireland, Shannon Heritage, Rezidor, Galway City Council, Hilco Capital, Dundalk BiDs, Corrib Oil Company agus Clare County Council.
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MacDara’s main area of interest is the creation and execution of commercially viable business centric marketing strategy that significantly contributes to the achievement of the organisations overall goals and objectives and has done significant work in this area for Fáilte Ireland, Shannon Heritage, Rezidor, Galway City Council, Hilco Capital, Dundalk BiDs, Corrib Oil Company and Clare County Council.
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