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In unseren Zeiten ist die Schokoladenherstellung nicht exklusiv einigen kleinen Confiserien in den kulturellen Zentren der westlichen Welt vorbehalten, die seinerzeit an dekadente Königshäuser und die gutbetuchte Bürgerschaft lieferten.
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In our times, chocolate production is not reserved exclusively for a few small confectionery shops in the cultural centers of the western world that, in their day, supplied the decadent royalty and affluent citizens. Chocolate has become a general commodity – both its consumption and its production are more affordable, faster and more global than ever before. And since it's not just a few people who control the demand, the competition for new, as yet undiscovered flavor nuances in the great wide world of chocolate has become much tougher. The days are long past that the friend of "bitter water" (from the Aztec "xócoc" = bitter and "atl" = water) must be content with a color scale from light to dark – unbelievable variations are possible and are finding customers. Our trusted temples of consumption offer a dizzying array of flavors that leave nothing to be desired. Or do they? What does a target group that supposedly has everything really need? The answer is simple: manufacturers that can rapidly respond to the specific desires of the customers - those who can create their own concept and want to try new things. In short: manufacturers, with flexible production who don't allow themselves to be at the mercy of mass consumption because of their own machine capacities.
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In our times, chocolate production is not reserved exclusively for a few small confectionery shops in the cultural centers of the western world that, in their day, supplied the decadent royalty and affluent citizens. Chocolate has become a general commodity – both its consumption and its production are more affordable, faster and more global than ever before. And since it's not just a few people who control the demand, the competition for new, as yet undiscovered flavor nuances in the great wide world of chocolate has become much tougher. The days are long past that the friend of "bitter water" (from the Aztec "xócoc" = bitter and "atl" = water) must be content with a color scale from light to dark – unbelievable variations are possible and are finding customers. Our trusted temples of consumption offer a dizzying array of flavors that leave nothing to be desired. Or do they? What does a target group that supposedly has everything really need? The answer is simple: manufacturers that can rapidly respond to the specific desires of the customers - those who can create their own concept and want to try new things. In short: manufacturers, with flexible production who don't allow themselves to be at the mercy of mass consumption because of their own machine capacities.
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In our times, chocolate production is not reserved exclusively for a few small confectionery shops in the cultural centers of the western world that, in their day, supplied the decadent royalty and affluent citizens. Chocolate has become a general commodity – both its consumption and its production are more affordable, faster and more global than ever before. And since it's not just a few people who control the demand, the competition for new, as yet undiscovered flavor nuances in the great wide world of chocolate has become much tougher. The days are long past that the friend of "bitter water" (from the Aztec "xócoc" = bitter and "atl" = water) must be content with a color scale from light to dark – unbelievable variations are possible and are finding customers. Our trusted temples of consumption offer a dizzying array of flavors that leave nothing to be desired. Or do they? What does a target group that supposedly has everything really need? The answer is simple: manufacturers that can rapidly respond to the specific desires of the customers - those who can create their own concept and want to try new things. In short: manufacturers, with flexible production who don't allow themselves to be at the mercy of mass consumption because of their own machine capacities.
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In our times, chocolate production is not reserved exclusively for a few small confectionery shops in the cultural centers of the western world that, in their day, supplied the decadent royalty and affluent citizens. Chocolate has become a general commodity – both its consumption and its production are more affordable, faster and more global than ever before. And since it's not just a few people who control the demand, the competition for new, as yet undiscovered flavor nuances in the great wide world of chocolate has become much tougher. The days are long past that the friend of "bitter water" (from the Aztec "xócoc" = bitter and "atl" = water) must be content with a color scale from light to dark – unbelievable variations are possible and are finding customers. Our trusted temples of consumption offer a dizzying array of flavors that leave nothing to be desired. Or do they? What does a target group that supposedly has everything really need? The answer is simple: manufacturers that can rapidly respond to the specific desires of the customers - those who can create their own concept and want to try new things. In short: manufacturers, with flexible production who don't allow themselves to be at the mercy of mass consumption because of their own machine capacities.
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Çağımızda çikolata üretimi Batı dünyasının kültürel merkezlerinde faaliyet gösteren ve eskiden kraliyet mensuplarına ve zengin kişilere hizmet veren şekerci dükkanlarına mahsus bir şey olmaktan çıkmıştır. Çikolata her sınıf insanın tükettiği bir ürün haline gelmiştir - gerek tüketimi, gerekse üretimi daha ekonomik, hızlı ve küresel duruma gelmiştir. Ve talep sadece birkaç kişi tarafından belirlenmekten çıktıktan sonra, geniş çikolata dünyasının şimdiye kadar keşfedilmemiş lezzet nüanslarına olan ilgi daha da artmıştır. Ayrıca "otlu su" (Aztek dilinden „xócoc“ = ot ve „atl“ = su) sevenleri sadece tek bir renk skalasıyla yetinmek zorunda değildir – inanılmaz varyasyonlar mümkündür ve alıcı bulmaktadır. Güvendiğimiz tüketim tapınakları her isteğe cevap verebilen baş döndürücü lezzet türleri sunuyor. Yoksa? Görünürde her şeye sahip olan bir hedef kitlesinin neye ihtiyacı olabilir? Cevap çok basit: Müşterinin özel isteklerine kısa sürede cevap verebilen üreticilere. Kendileri yaratıcı olan ve yeni şeyleri denemek isteyen üreticiler. Kısacası: Üretimi esnek olan ve sahip oldukları makine kapasiteleri yüzünden illa da kitlesel tüketime yönelmek istemeyen imalathaneler.
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