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Technology has changed our way of traveling. And our way of traveling has changed the relationship between the traveler and the hotel. Customers are increasingly more digital. It is true that there are still some analog die-hards, who book at the same travel agency every year, who want their paper tickets, and do not give a thought to any trip that does not feature in an exhaustive brochure. If they have any queries, they make a call. There are also the super-connected travelers, who don't make a move unless it is done digitally, and who think that most of the technology available is slow, counterproductive and doesn't meet their digital needs.
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