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In the Maghreb, for example, some promotional activities have great potential to attract students to institutions located in minority francophone communities, including Study in Canada fairs organized by Canadian missions in Tunisia and Morocco. These fairs lasted two or three days and attracted 1,500 and 2,500 visitors. In francophone Africa, in January 2010, Canadian missions in Senegal, Mali, Cameroon and Ivory Coast also held Study in Canada Recruitment fairs, attracting between 1,000 and 2,000 visitors each. In October 2010, there will be Study in Canada fairs in Morocco, Tunisia, Egypt and Lebanon as part of a greater tour of the Middle East and North Africa. In February 2011, there will also be a Study in Canada tour in Senegal, Mali, Cameroon and the Ivory Coast.
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