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Dúirt Príomh-Fheidhmeannach an BAI, Michael O’Keefe: “Tá ag cur iolrachta de ghlóranna, tuairimí, agus acmhainní chun cinn sna meáin Éireannacha lárnach do mhisean an BAI, mar atá leagtha amach inár Ráiteas Straitéise nua 2017-2019. Tacaíonn taighde chomhaimseartha ar an tslí a mbíonn lucht féachana/éisteachta gníomhach leis an réimse mór ionaid agus acmhainní nuachta ar fáil sa lá inniu, le cuspóirí agus torthaí an Mhisin sin. Sa chomhthéacs seo, is bloc criticiúil tógála é tionscnamh taighde Reuters ar Nuacht Dhigiteach, sa méid a insíonn sé faoin scéal inniu, agus seans níos tábhachtaí fós, an treo ina bhfuilimd ag dul. Aithníonn an taighde seo na dúshláin chasta os comhair meáin thraidisiúnta gus fás na meán digiteach.”
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Chief Executive of the BAI, Michael O’Keeffe said: “Promoting a plurality of voices, viewpoints, outlets and sources in Irish media is central to the BAI’s Mission, as set out in our new Strategy Statement 2017-2019. Contemporary research on how audiences are interacting with the array of news outlets and sources available today supports the objectives and outcomes from that Mission. In this context, the Reuters Digital News research project is a critical building block, both in terms of what it tells about the situation today, but perhaps more importantly, where we are heading. This research serves to recognise the complex challenges posed to traditional media by the growth of digital offerings.”
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