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In 1921, Robert Bosch said: “I have always acted according to the principle that it is better to lose money than trust. The integrity of my promises, the belief in the value of my products and in my word of honor have always had a higher priority to me than a transitory profit.” Almost 70 years after his death, the personality of Robert Bosch still makes its mark on the company. Looking beyond both the company and foundation that he established, Robert Bosch is a role model for others precisely because he was not perfect, but a strong and at times difficult character who was the source of much reverence but also much offense.
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