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Issues in the US market including litigation and the sheer scale of the market mean that it’s not going to be the American Dream for most who try to crack it, at least not without an awful lot of hard work (and a large dose of good fortune).
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A common theme was the importance of finding the right talent to do the job, ideally a manager or a team who understand the culture of the market you’re attempting to enter whilst also being able to act as a “culture carrier” for your business. If such a person exists, hold onto them for dear life.
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And finally, don’t forget about the UK in your strategy to make it big. There’s little doubt that strategic acquirers and Private Equity alike value a successful foray into international territory, but they also value businesses that have exploited the low picking fruit first before heading to the Alps/Rockies/Andes in search of glory.
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A common theme was the importance of finding the right talent to do the job, ideally a manager or a team who understand the culture of the market you’re attempting to enter whilst also being able to act as a “culture carrier” for your business. If such a person exists, hold onto them for dear life.
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