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In common with all territories, the broadcast landscape in Ireland is subject to a set of structural challenges that have led to increasing complexity and competition in the provision of video and audio services. As stated previously, these relate to consumer behaviour, technology and business models. Broadcast viewers are increasingly able to access content from new providers across a range of networks and connected devices. This extends choice in Irish households but adds a degree of complexity to the landscape, not least by aiding the entry of international players to the market.
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