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The campaign demonstrates The Body Shop’s continued engagement in HIV response and is a creative example of a UN-private sector partnership which capitalizes on the reach and innovative resources of one of the world’s largest retailers.
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Body Shop International is the second largest cosmetic franchise in the world. Since its creation as a public company in 1985, The Body Shop has been using its outreach to support issues of global concern mainly in relation to the environment and human rights and, more recently, for HIV prevention). For the campaign, the Body Shop’s in-house creative team also developed a new graphic version of the traditional red ribbon which was offered to the public through their social media platforms.
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Body Shop International is the second largest cosmetic franchise in the world. Since its creation as a public company in 1985, The Body Shop has been using its outreach to support issues of global concern mainly in relation to the environment and human rights and, more recently, for HIV prevention). For the campaign, the Body Shop’s in-house creative team also developed a new graphic version of the traditional red ribbon which was offered to the public through their social media platforms.
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Body Shop International is the second largest cosmetic franchise in the world. Since its creation as a public company in 1985, The Body Shop has been using its outreach to support issues of global concern mainly in relation to the environment and human rights and, more recently, for HIV prevention). For the campaign, the Body Shop’s in-house creative team also developed a new graphic version of the traditional red ribbon which was offered to the public through their social media platforms.
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Body Shop International is the second largest cosmetic franchise in the world. Since its creation as a public company in 1985, The Body Shop has been using its outreach to support issues of global concern mainly in relation to the environment and human rights and, more recently, for HIV prevention). For the campaign, the Body Shop’s in-house creative team also developed a new graphic version of the traditional red ribbon which was offered to the public through their social media platforms.
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Body Shop International is the second largest cosmetic franchise in the world. Since its creation as a public company in 1985, The Body Shop has been using its outreach to support issues of global concern mainly in relation to the environment and human rights and, more recently, for HIV prevention). For the campaign, the Body Shop’s in-house creative team also developed a new graphic version of the traditional red ribbon which was offered to the public through their social media platforms.
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