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“I have the feeling many designers are truly happy that they can finally act out their sporting esprit at work,” says fashion journalist and brand consultant Barbara Markert. “Since Nicolas Ghesquière began working at Louis Vuitton, he can do whatever he wants. Each collection is full of ‘athleisure’. After all, he himself does sports five times a week.” Just like Marc Jacobs, Rick Owens, and Riccardo Tisci. Karl Lagerfeld had a life before sports and health, and one after. Apart from the name and the creative talent, they have nothing in common. In his first life, he once said that any person wearing sweatpants in their daily routine had lost control over their life. An assumption that he revised in 2015 hand in hand with model Cara Delevingne on the catwalk. Or rather specified: if the training suit is full of holes, pink, with bare midriff, and from Chanel, it’s all good. It’s in any case quite difficult to imagine someone in the smart new tracksuits from Valentino and Tommy Hilfiger not being granted access to the clubs in Berlin. “Casual Friday has taken hold, nearly all lines of work are dressing in a more street-smart way. It’s only bankers and insurance people who still have to wear suits,” says Markert.
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