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  CarlsWorld | ATELIER BR...  
Der Schwerpunkt des Wettbewerbs liegt auf dem Umbau des historischen Brauhauses und des so genannten Elefanten-Tors. Die Hauptattraktion des "New Carlsberg Brewhouse" ist "Die längste Theke der Welt".
Carlsberg Group aims to reinforce and strengthen its presence on the Carlsberg site in Copenhagen. The focus of the competition is on the transformation of the historical Brewhouse and the so-called Elephant Gate. The main attraction at The New Carlsberg Brewhouse will be "The Longest Bar in the World". This Bar functions as a flexible icon throughout the entire site, transforming itself into distinct shapes adapting to the various attractions and experiences: an interactive digital timeline, a 3D cinematic maze, a football penalty competition wall, a science lab and a global restaurant & skybar. Exploring and enjoying the Carlsberg brand along "The Longest Bar in the World" will transform the site into an exciting, interactive Brand and Experience Centre.
  CarlsWorld | ATELIER BR...  
Der Schwerpunkt des Wettbewerbs liegt auf dem Umbau des historischen Brauhauses und des so genannten Elefanten-Tors. Die Hauptattraktion des "New Carlsberg Brewhouse" ist "Die längste Theke der Welt".
Carlsberg Group aims to reinforce and strengthen its presence on the Carlsberg site in Copenhagen. The focus of the competition is on the transformation of the historical Brewhouse and the so-called Elephant Gate. The main attraction at The New Carlsberg Brewhouse will be "The Longest Bar in the World". This Bar functions as a flexible icon throughout the entire site, transforming itself into distinct shapes adapting to the various attractions and experiences: an interactive digital timeline, a 3D cinematic maze, a football penalty competition wall, a science lab and a global restaurant & skybar. Exploring and enjoying the Carlsberg brand along "The Longest Bar in the World" will transform the site into an exciting, interactive Brand and Experience Centre.
  CarlsWorld | ATELIER BR...  
Der Schwerpunkt des Wettbewerbs liegt auf dem Umbau des historischen Brauhauses und des so genannten Elefanten-Tors. Die Hauptattraktion des "New Carlsberg Brewhouse" ist "Die längste Theke der Welt".
Carlsberg Group aims to reinforce and strengthen its presence on the Carlsberg site in Copenhagen. The focus of the competition is on the transformation of the historical Brewhouse and the so-called Elephant Gate. The main attraction at The New Carlsberg Brewhouse will be "The Longest Bar in the World". This Bar functions as a flexible icon throughout the entire site, transforming itself into distinct shapes adapting to the various attractions and experiences: an interactive digital timeline, a 3D cinematic maze, a football penalty competition wall, a science lab and a global restaurant & skybar. Exploring and enjoying the Carlsberg brand along "The Longest Bar in the World" will transform the site into an exciting, interactive Brand and Experience Centre.