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Alibaba.com is also ranked as the second largest global online retailer after Amazon. U.S.-based Amazon and Apple followed as number two and number three, while local players such as Rakuten.co.jp, Paipai.com, and Zol.com.cn all secured places in the top 10 listing.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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In Asia Pacific, visitation to retail sites has achieved a much higher market penetration than travel – which tends to be the gateway and primary category in online purchasing. In most markets, more than half of Internet users frequented a retail destination in October, while in most cases less than half frequented a travel site. Looking at which markets were most retail savvy, Japan topped the list with 80 percent of its online population visiting a retail site in October, followed by Australia (76 percent) and South Korea (72 percent). Singapore achieved the highest percent penetration for travel with 52 percent reach, followed by New Zealand and Australia at 48 percent and 43 percent; these markets have retail penetration rates of 64 percent and up. It’s interesting to note that just because a market exhibits high propensity for utilising retail sites, does not necessarily mean they are as willingly to frequent travel sites, with large differences in these two activities seen in several markets including Japan, South Korea, Vietnam, and Taiwan.
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