increases the importance of – Japanese Translation – Keybot Dictionary
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As
the
number
of
women using
the
Internet for health information
increases
,
the
importance
of
user-generated content (“UGC”) also becomes vital – providing women with
the
opportunity to engage in health conversations online.
The
comScore study evaluated
the
use and appeal
of
UGC – such as blogs, forums, or chatrooms – among women seeking birth control information online. Study findings showed that a third
of
respondents have consulted birth control-related UGC, with more than 40 percent being open to
the
idea. These insights confirm
the
already popular industry trend toward more online health discussion.
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“Traditionally, women have relied on friends, family or a significant other for health-related information, including sexual health and contraception,” said Carolina Petrini, comScore senior vice president. “But today, with the influx of newer-generation birth control methods and non-traditional pill regimens, more and more women are turning to the Internet to sort through the clutter and organize their findings. As is true in many other areas of healthcare, the consumer has become much more proactive. She wants to be informed of all of her choices, and she is relying on the Internet for answers.”
