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In the United States, the title is “Fashion Director”, indicating a job that combines responsibilities for image, purchases, and all the business aspects of the same company. As Fashion Editor for Galeries Lafayette, my mission is to work side-by-side with all the purchasing managers, excepting home goods. So, for the women’s, men’s, accessories, and childrenswear collections, and for the lingerie and shoe departments, I direct the entire trends office. What is the goal? To achieve a maximum of coherence within the store by guiding purchasing. For tradeshows, fashion weeks, showrooms, etc. we help the buying teams when they’re on the field. Thanks to this operational activity, we can define the year’s major themes, choose which products we’ll promote (such as those we put in the windows), and also decide the feeling we want the season to have, introduce new talents, and promote all the creative energy happening in the style sector. Our message about brands has to have powerful images and communication. For example, when Raf Simmons took over as creative director of Calvin Klein, for over four months we negotiated nonstop for priority in putting his first collection on our store’s racks. We have to be a trailblazer. And that’s the exact definition of a fashion editor.
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