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“At the end of the Sixties, at Ifi they decide that the time for training is over and they can enroll in the Italian championship. But they wanted to fight immediately for the title, certainly not scrape out a living in the lower part of the League table, making fans suffer until the last match to finally shirk relegation in the last minutes. This ambition is well placed, because, in the long run, it tuned up internally the winning tactics based on the idea of custom‒made industrial furnishings, in order to adapt to the different needs of their clients. Actually, this was a Columbus’s egg, the obvious solution for winning the championship. Simply, that no one before Columbus had thought about how to solve the age old question of how to make an egg stand. So, applying the same principle, we would call this recipe the Ifi’s egg. Since it is known that eating stimulates the appetite, once Ifi have won a title they try to fly higher, to fight for the Champions’ Cup, that is, today’s Champions League without paying for seeing the matches on TV. They start chasing the ball of an idea that takes off and makes their competitors go wild: the fitted bar counter. […] Could it be possible that Ifi were not to tailor a suitable suit for the celebration of the turn of the century? Of course not. «We might manage a small contribution to the celebrations for the occasion», says Tonti humbly. «I’m sure we can», Testaguzzi confirms. The starting point of their way of thinking is the conviction that we are immersed in that “postmodern condition” they had long discussed with the French philosopher Jean François Lyotard, the French philosopher, namely, that old rules matter less, that the immaterial and the imaginary weigh a lot, that imagination has the power as the revolutionaries of 1968 proclaimed. “Let the Tonda be”, they exclaim in unison. […] But it doesn’t stop there of course. Ifi are not resting on their laurels. Sure, they are happy to celebrate their half century. But they already have amazing surprises in store for us that you couldn’t even imagine, for the next half century and more.”
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