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Das Unternehmen will Kinder fürs Laufen begeistern und hat eine neue, breite Initiative gestartet, die genau das im Sinn hat. INEOS hofft, Tausende von Kindern zu motivieren, dem Fernseher, dem Internet und den Videospielen eine Pause zu gönnen, um hinauszugehen und Spaß zu haben.
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INEOS has never been one to run from a challenge. This one is no different. It wants to get kids running again and has launched a bold, new initiative that is doing just that. INEOS is hoping to inspire thousands of children to give the TV, the Internet, and video games a rest, and go out and have some fun. Chairman Jim Ratcliffe has turned his own passion for running into an initiative, which could, in turn, help to tackle one of the most serious global public health challenges facing the 21st century – child obesity. “It’s not rocket science,” he said. “We just want to get children out of the house. “Running is the basis of so many great sports so if our children catch the running bug early, they are more likely to stick to it. And that can only lead to them enjoying a more active and healthier lifestyle.” The first Go Run For Fun event – and it is one of scores planned throughout the UK – saw hundreds of children taking part in a mile-long run. And by the time you read this more than 10,000 children will have taken part. Former British hurdler Colin Jackson, an Olympic silver medalist, was in Newbury, London, to see them off. “Running is simple and kids do it naturally anyway so this is a great way for them to have fun with their mates,” he said. To ensure the campaign’s long-term success, though, INEOS is working with the people behind the iconic Great North Run to stage a series of small and large running events for children aged four to 11 all over the UK. By 2014, it is hoped more than 30,000 children will have taken part in one of the 70 planned Go Run For Fun events, rising to 50,000 – and 100 events – by 2016. “If this comes off – and I have no doubt that it will – it will be the biggest kids’ running initiative in the world,” said Brendan Foster, a former British Olympic long-distance runner who founded the BUPA Great North Run. “It’s also a fantastic legacy from London’s Olympic Games.” The role of Brendan and his team at Nova International will be contact Schools and Local Authorities to encourage children to take part in each event. “You cannot have a Great North Run without people so people will make this happen,” he said. “They will be the essential ingredient to the event’s longevity.” Initially, Brendan believes the INEOS fun runs will attract mostly kids who already enjoy running, and whose parents understand the mind, body and soul benefits of running – rather than those who class running as a chore. “We need to target the parents but
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