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In Germany, there is a little more trust placed in banks and insurance companies than in Italy. Despite this, these institutions still bring up the rear of the scale, although this sector of the economy has suffered no further losses. Currently, 35% of respondents trust the banking sector. In 2013, this figure was 29%. Finance falls quite a way behind the top-rated sectors. As such, like in previous years, most Germans feel that they can rely upon trade (85%). Clothing and shoe manufacturers follow behind with a significant gap of 11 percentage points. This was the first time that this sector was included in the survey. It was immediately able to secure second place. At 73%, airlines are also in the good graces of consumers, benefiting from a level of trust which has remained stable for years. In contrast, consumer electronics and household appliance manufacturers suffered slight losses: 78% of consumers placed their trust in this sector in 2013, whereas this figure now stands at 72%. With 70%, detergent and cleaning product manufacturers were another newcomer in the upper half of the rankings. These were level with retail, which also achieved 70%. Energy and water suppliers are hot on their heels, registering the largest increase in rating over time. Clearly, the efforts of the energy revolution have had an effect. From 2013 until today, the trust level here increased by 18 percentage points. The third sector of the economy appearing in the study for the first time was mid-ranking: Toy manufacturers are trusted by 64% of people, with the pharmaceutical sector almost reaching this figure too (60%). At 56%, food manufacturers are also able to count on the trust of the majority of Germans for the first time since 2013, followed by software and computer manufacturers with 55%. In contrast, the value for the automotive industry has now fallen the most in the rankings: After receiving a trust level of 70% in 2013, the sector fell by almost 20 percentage points following the emissions scandal. Only telecommunications service providers (47%) and the financial sector (35%) fare worse.
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