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Michael Hagspihl, Managing Director of the Private Customer Division at Telekom Deutschland GmbH, stressed that TV platforms had to be innovatively designed in line with customer wishes. Not only linear television, but also content aggregated into a video-on-demand offering, as in the case of Entertain TV, was necessary. In this case, relevant content had to be made available in a few clicks. To realise this, recommeder management was important. “Television is there where the customer is,” said Hagspihl. To an increasing extent, viewers were wanting to watch TV content on mobile devices, even at home. “Mobile video is the driver for networks.” This meant that Telekom was also still having to invest in mobile telephony. Especially in metropolitan areas, it was important to combine networks, such as LTE and 5G for instance, in order to satisfy customer demand. Telekom was however also a cable network operator. “We´re also investing in copper cable networks,” said Hagspihl. Like all other participants in the discussion, Hagspihl was hoping for open handling of viewer data to improve the individual television experience in each single case and be able to compete with major American players like Amazon. “Data are the oil in the digitisation engine,” he said, quoting Telekom boss Tim Höttges, and added, “We have to explain the added value to customers if we are to work with their data.”
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