|
|
After reading the latest post by fashion-blogger Andy Torres, Mia, 17, believes she urgently needs a new pair of jeans. Together with two girlfriends and – of course – her smartphone, Mia starts her shopping trip. It does not take long until the first beacon pops up on her smartphone to lure her into a store and direct her to the promotion. The jeans are super-trendy and the right size is available too. Mia takes them to the fitting room to try them on right away. In the meantime, her girlfriends are chilling while watching video clips of fashion shows until they hear Mia cry out. Unfortunately, the “slim-cut” of the jeans does not look good at all. Well, what other jeans styles are there? Touch, browse, swipe, click. It’s all right there on the interactive screen in the fitting room. All three of them find that totally hip, and furthermore, Mia does not have to get dressed again and dig through the whole jeans assortment on the shelves herself. She finds all the articles right here in the fitting room. A bit like a virtual, endless shelf. Using the button for “store assistant”, the desired jeans are then brought to Mia by the sales personnel. Whilst waiting, Mia is checking out various shirts, belts and bags – all from the current collection. Wow, Mia found a sweater she likes very much. Is it still available in size ‘small’? And in what colour? That’s just awesome; she immediately gets feedback that the sweater is in stock and can be found on the upper level, right here in the store. There’s also a XXL-Bag she likes as well. However, it is only available in the web shop. Five pieces are left and Mia is considering getting the bag too via the in-store ordering service, offered directly here on the screen in the fitting room.
|
