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comScore’s Digital Wallet Road Map 2013
will first
size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors.
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comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Leer más
