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Ker pa je bolj kot beseda pomembna vsebina programa, naj za iztočnico služi razlaga: da je coaching čedalje bolj priljubljen pristop za izboljšanje osebne in poslovne odličnosti, ki se je najprej pojavil v športu. Danes je najhitreje razvijajoča se dejavnost v sklopu razvoja človeških virov, ki ni niti klasično svetovanje ali usposabljanje, niti terapija.
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The programme is based on team coaching, which, sadly, is still not adequately translated into Slovene. Because the content of the programme is more important than the word itself, let the following explanation be a starting-point: that coaching is an increasingly popular approach to improving one's personal and business excellence, which first appeared in sports. Today, it is the fastest developing activity under human resources development, being neither classical consultancy or training nor therapy. Studies with verifiable data prove that coaching is more effective than classical training and directed towards the search for solutions and possibilities.
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