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In the society of limited attention that we now live in, authors and publishers need to understand that reading a print book competes with a huge amount of free content (open and free of copyright) and millions of entertainment options on the Internet. If we want the book world to play an important role in digital society, we have to improve the experience of discovery, purchase and reading on the Internet, compete with more competitive prices in line with other entertainment options, and offer the possibility of sharing the reading experience – which is not the same as sharing the product itself – with other people who share similar cultural interests.
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