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There are some psychological mechanisms that ensure anyone is able to view new data through their own, private lens. One is called “identity-protective cognition,” the idea that a person will always refuse to acknowledge that their favourite behaviours are damaging or even dangerous. Another human mind trick is the “confirmation bias”: we can — all of us — read two scientific papers which, while appearing to be equal in quality, represent diametrically opposed views, and decide that the one that favours our point of view is superior.
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