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Identify your best-selling products and most valuable promotions. For complex transactions or simple one-click purchases, Ecommerce Reporting helps you understand why customers purchase and the types of purchases they make. You can trace transactions to campaigns and keywords, understand shoppers’ on-site behavior, and adjust your shopping cart to increase sales and win customer loyalty.
Your site is dynamic, and your conversion goals should be too. With Google Analytics Goals and Event Tracking, you can track sales, downloads, video plays, conversions, site engagement, or define your own metrics. You can also tailor your reporting based on what you want to achieve and identify what visitor actions are most likely to help you meet your business objectives.