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EE: I didn’t realize it was a business when I first started. It was a passion play. I loved what I was doing, was desperate to connect with other moms around the country for me personally, and I used what I knew: the tools of communication. But I think one of the things about me is that I work really hard. I’m not afraid of what is essentially “pulling the bus uphill.” I’m relentless, I’m fierce, and I’m a great collaborator. So when I meet like-minded individuals, my creativity flowers and I’m able to create a great sense of community and team which makes a project grow exponentially because I couldn’t do this myself. Instead, I found like-minded women, and some guys who understood the vision. They each own a part of it now, emotionally and intellectually. Together we’re creating this really amazing platform for moms, but I could not do it myself. I would say that because I work so hard, I set the bar really high for people who work with me.
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