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Même si votre budget ne vous permet pas de vous doter de la technologie GRC, vous pouvez mettre en pratique certains de ses principes de base. Par exemple, dans la plupart des entreprises, les entrepreneurs communiquent avec les clients en recourant à divers moyens, dont le courriel, le télécopieur, le téléphone et la poste.
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Even if CRM technology is not within your budget, you can put some of its basic principles into practice. For example, in most businesses, entrepreneurs deal with customers using a variety of means including email, faxes, phone calls and letters. Putting this information together can help you improve customer service by tracking on a spreadsheet your dealings with customers (who said what to whom and when), for example, or by identifying top clients so that you can offer them special promotions. This information can also be used to customize products to suit the needs of customers or to target certain types of clients with specialized newsletters.
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