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Urban Cvek swapped his running shoes for the digital world five years ago. He started studying computer science. Shortly after, he wanted to solve the problem of navigating shopping centers and shops, and co-founded the start-up Shopster where he took the role of technical director. During this time, he perfected his technical knowledge. Half a year ago, he decided to use his knowledge of networks and machine learning to solve the problem of collaboration between businesses and social media influencers. He co-founded the start-up Influee, a platform for influencer marketing, where he assumed the role of CEO. Due to the use of algorithms for network analysis, the platform offers not only collaboration with influencers as other platforms do, but also a detailed analysis of the profile of the influencers and the measurement of the actual effect of each influencer.
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