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During the investigation of the 2015 complaints the solicitors acting for Littlewoods Ireland informed us that, following the conclusion of the previous complaint in December 2014, Littlewoods Ireland carried out a review of the customer’s account. It found that while she was correctly opted out of email marketing, she was not opted out of third party marketing. It then took steps to opt the customer out of third party marketing. When the update to the third party marketing preference was applied to the customer’s account in January 2015 a null value was applied to the email marketing field. The intention in applying this null value was to signify that no change was to be made to this field. However, the application of this value had the unintended consequence of opting the customer back into email marketing. Subsequently, as a result of this incorrect update, two marketing emails were sent to the customer in January 2015 and March 2015.
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