Business environment is evolving, and with him some of new consumption’s trends are emerging: indeed, Internet users spend more and more time on their smartphone and connections to our brands websites from mobile keep on growing since a few years.
In some regions of the world, these connections can represent until 50% of the traffic on our websites (in particular while shopping). In 60% of the cases, the first search on the Internet concerning a purchase is made via a smartphone!
To answer to these evolutions, a mobile version of the French Tefal website has just been launched. Accessible from any smartphone at www.tefal.fr , this version will be generalized to all new Tefal websites worldwide.
