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The Vivimeglio (live better) promotional campaign, sponsored by the Integration and Social Information Department, should be seen as a programme providing information and inspiration to Lugano residents on the issue of their state of health, with all the possible, positive social consequences of this concept. Its community-driven approach sets out to encourage personal commitment. The campaign is divided into four main areas: work, the home, leisure, and the city; for each area, simple and effective health advice is given.
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