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When Chiqui Esteban left Público -a paper journal- to join lainformacion.com, he thought he would live better and have three days to build any graphic. Yesterday, at the first afternoon conference, he took apart a number of common errors about online infographics. He showed that a small team can make great graphics (600 in two years, 540 of them interactive!), interact with the public, encourage reflection, make laugh and even create games about Paul the octopus; he also showed that not all graphics are to be interactive or moving to fulfil their role and be good graphics. 'When we started lainformacion.com, we all knew we were competing with great web pages, so we had to specialize in something and we decided to differentiate ourselves by means of infographics,' he explained. And they succeeded: in 2010, six of the ten articles of the journal with the highest number of visits were graphics, games or applications developed by the infographics department. Being a small web page, Mr. Esteban knows what their graphics need to offer in order to compete: 'They must be original and have a good title; they must not be too heavy in order to load quickly, and we must be able to 'sell' them well'.
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