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In order to improve your rankings, optimization needs to focus on technical basics, content, usability and popularity. For the latter part, we are not just talking about the usual backlinks but also about social signals. Each high-quality link from another website to your website is considered by search engines as a sign of interest. So 1 link = 1 vote of interest. However, links need to be analyzed and optimized to retrieve the maximum value out of them and having bad links to your website can actually hurt your ranking. Our experts help you to analyze and build up a strategy of getting high-quality links.
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