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Willem Oudijk of Rabobank Retail and Private Banking explains: ‘While the Rabobank Mortgage File isn’t a game, it does make the search for a suitable mortgage a lot easier and more fun. We made grateful use of principles from the gaming industry in the development of the Rabobank Mortgage File, such as making complex matters easy, rewarding clients when they reach a next level and opening up new possibilities during the process. The Rabobank Mortgage File lets clients quickly see the approximate amount they can borrow and how much the related mortgage payments will be. So clients are in control of the process at each “level” and this motivates them to keep moving forward with the process. And there is a financial reward to top it off. Because if clients successfully read, complete and submit all the information, they get a 450 euro discount on the advisory fees.’
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