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Некоторые газеты в США и Канаде сократили количество дней выхода издания, чтобы печатать только самые прибыльные с точки зрения рекламы выпуски, но для большинства газет  принцип «сначала в цифре» это часть стратегии, основанной на множественных платформах. Еще одна особенность: принцип «сначала в цифре» это не чисто североамериканская тенденция.
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One thing digital first usually does not mean is digital only. Some newspapers in the US and Canada have reduced days that they print to only the most lucrative ones in terms of advertising, but for most newspapers, digital first is part of a multi-platform strategy. Another thing is that digital first is not just a North American trend. South African business newspaper Business Day recently announced its own digital first strategy. In announcing the shift, Editor Peter Bruce said:
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Помимо необходимости выделяться на переполненном рынке, есть еще и задачи финансовой устойчивости, которые отличаются в ситуации с чисто цифровыми продуктами от задач обычных газет и вещательных новостных компаний.
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“We needed a product that would stand out. We knew it had to have the qualities of the web. It had to be based on the principles of curation and social sharing,” said Durga Raghunath, vice president of products for Web18 and executive news producer for Firstpost.  “If you look at the most read stories on the web, it is not often the most reported,” she said, adding that instead the most read stories are often sharp opinions and smart views.
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Как видно, все к тому и идет: CPMCPM (Стоимость за тысячу показов)Один из подходов к установлению цены на рекламу в Интернете – это стоимость…//читать дaлее (стоимость за тысячу показов) мобильной баннерной рекламы снижается, и, хуже того, эта реклама часто продается на основе CPC (стоимости за кликКликТермин «клик» имеет несколько значений. Клик может быть единицей измерения…//читать дaлее ); рекламные сетиРекламные сетиРекламные сети предоставляют владельцам сайтов услугу аутсорсинга продажи…//читать дaлее часто работают с новостными брендами, но используют при этом чисто количественный, а не качественный подход.
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In theory, this would be welcome news for news providers worldwide as it highlights the key growth area while also underlining the potential weight of the different components; again, eMarketer considers video to be the strongest category, with rich mediaRich mediaAdvertisements with which users can interact (as opposed to solely animation)…//read more and native advertising a close second. However, a closer look at the current state of the mobile market can only be a cause of major concern: Google, Facebook and Twitter are absolutely dominant, leaving less than 20% of budgets to be contested by other providers. In short, publishers will struggle to gain what, in the end, may prove to be petty cash.  Indeed, in many ways the writing’s on the wall: mobile banner advertising tends to command lower CPMs and, even worse, is often sold on a CPCCPC (Cost-per-Click)CPC or cost-per-click is the cost of advertising based on the number of clicks…//read more basis; ad networksAd networksAd networks provide an outsourced sales capability for publishers and a means…//read more often represent news brands, yet treat this inventory in a purely quantitative rather than qualitative manner. And while the most advanced digital markets count on the emergence of video ads and better creative (such as the IAB’s “mobile rising stars”) to reclaim the branding promise and increase value – and thus price – to the advertiser, at present the picture remains fairly grim.