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So, how can such portrait help the promotion of a small business site? We should emphasize, that a lot of aspects depend on the sphere of activity of the company that owns this small business site. For instance, the small business site of the company that manufactures the walkway slab may be sought for by the workers of building specialization who are interested in the characteristics and prices of certain models of this product. It means, that the main trend in the promotion of such site is search engine optimization by the keywords, that characterize a certain type of walkway slab, plus contextual advertising. And if a small business site represents, for example, a small travel agency, the visitors will be most probably interested in various advertising campaigns, discounts. They can be attracted by bright design of the site, posts on blogs and forums.
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