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Реклама на специализированных сайтах часто тоже не столь эффективна, так как, во-первых, глаз у программистов "отметает" рекламу автоматически, а, во-вторых, программисты знают про AdBlock. Делать видео по работе с программой – не все программы выглядят красочно и ярко, чтобы можно было их интересно снять.
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Of all the types of advertisement, only few of them are good for advertising programmer tools. Media advertising (television, radio, popular scientific issues) is too expensive (because you have to pay for presenting your ad to a potentially large audience or readership) and often misses the target (because there are very few programmers out of audience/readership). Advertising on specialized sites is often as inefficient, since, first, programmers instinctively skip ads and, second, they are aware of AdBlock. Another way is to make video guides on handling a program, but far not all the programs look bright and colorful to be interesting to watch videos about. Hence, it seems that the only way to tell the whole world about your product is to honestly and impartially show its good points by real examples.
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